Quote from Bruce Nussbaum blog on Technology, innovation and design published in Business week
So perhaps this is a long winded way of acknowledging Tom Peter's work and understanding today that the new table stakes might really be the trinity that is evangelized by Doblin (roughly paraphrased as..."What does the market need, what can technology do, what do customes desire.)
The trick for the future vitality of companies is figuring out the processes that are culturally viable in your enterprise that enables you to build platforms on which you can innovate on. Getting mired too much in any one area (even design) is not going to enable the continued vitality of most enterprises."
I definitely encourage you to go and discover this guy, he's good, really good:
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