Sunday, September 23, 2007

Lot's of spare time and creativity

Craigslist is one of the internet totems. It is a non-profit website and it curently ranks 10th on the most visited websites in the United States. It is all about uders offering products, services, activities, real state, job offers, etc. to other users. Among all the information Craiglist contains the for sure have to be some hidden pearls of weird offerings. That's why they've created the Best of Craigslist. Sometimes I have the sensation that people have lots of spare time, but in other ocasions I simply believe everybody is just a great creative mind if it has enough time and an appropiate context. Here's an example, a post about M&M and the Darwin theory:

Survival Of The Fittest

Date: 2007-08-30, 2:03PM EDT

Whenever I get a package of plain M&Ms, I make it my duty to continue the strength and robustness of the candy as a species. To this end, I hold M&M duels.

Taking two candies between my thumb and forefinger, I apply pressure, squeezing them together until one of them cracks and splinters. That is the "loser," and I eat the inferior one immediately. The winner gets to go another round.

I have found that, in general, the brown and red M&Ms are tougher, and the newer blue ones are genetically inferior. I have hypothesized that the blue M&Ms as a race cannot survive long in the intense theater of competition that is the modern candy and snack-food world.

Occasionally I will get a mutation, a candy that is misshapen, or pointier, or flatter than the rest. Almost invariably this proves to be a weakness, but on very rare occasions it gives the candy extra strength. In this way, the species continues to adapt to its environment.

When I reach the end of the pack, I am left with one M&M, the strongest of the herd. Since it would make no sense to eat this one as well, I pack it neatly in an envelope and send it to M&M Mars, A Division of Mars, Inc., Hackettstown, NJ 17840-1503 U.S.A., along with a 3x5 card reading, "Please use this M&M for breeding purposes."

This week they wrote back to thank me, and sent me a coupon for a free 1/2 pound bag of plain M&Ms. I consider this "grant money." I have set aside the weekend for a grand tournament. From a field of hundreds, we will discover the True Champion.

There can be only one.


The good thing is the M&M guys identified the value of such a user and responded. At this point they've turned a consumer into an evangelist, into a fan, an that's simply the best, it got all the was to Craigslist and now it's being spread all over.

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